My name is James Offer. I’m an user experience designer with many years experience designing for multilingual websites as well a keen interest in language and culture: this site is a convergence of sorts between these interests and my vocation.
Being a designer, I’ve long been aware of the pitfalls of using flags to represent languages on websites. However it seems the more I travel and the more I browse the internet, this flag-as-language convention seems as prevalent as ever.
This blog has two general aims: to show the fundamental flaws in using flags to represent languages and how to create good experiences when dealing with multilingual and multi-regional content.
While the tone of the blog is aimed mainly at those working online and in software, I hope the lessons can extend through to the other industries such as travel and hospitality – who are probably the also as guilty of flag misappropriation as anyone.
If you’ve got any comments or thoughts on anything you’ve seen on the blog, please comment form on the relevant post! It’s great to build a conversation that everyone can see and join.
But if you’d prefer to contact me directly — or just get in touch generally — drop me a line here: